Tired of paying ridiculous amounts of money on so-called SUPERFOODS? Experts reveal supermarket products that are just as healthy for a fraction of the price
SUPERFOODS:Goji berries. Kale. Wheatgrass. Chia seeds. These are just some of the fashionable foods that have attracted the ‘superfood’ label.
But it’s an expensive way to eat. And many people assume healthy eating will cost more.
Researchers from Ohio State University recently found that the healthier a food’s image, the more people expect to pay for it.
The participants in the study were told about a new product called ‘granola bites’.
Those who were told it was very healthy thought it would be expensive, but when the food was given a lower health rating, the participants thought it would be cheaper.
Commenting on the findings, Michelle McGuinness, from the British Dietetic Association, said: ‘This is a common misconception and the health food industry is capitalising on the opinion that healthy food is more expensive.’
She added that Brussels sprouts, for example, ‘can be better for you than kale, though not as fashionable or expensive’.
In other words, price does not reflect a food’s health qualities.
Even when the hype surrounding an exotic new food seems compelling, there can often be more familiar alternatives that are far cheaper and just as good.
Here, we round up some superfood swaps that give you similar health benefits, but without the hefty price tag.
Just one weekly shopping basket of the cheaper alternatives could save you around £70 — multiply that over a year and that’s a saving of more than £3,600.